South Bank London

Get 20% off in the Merlin Black Friday Sale!

23 rd November 2023

Merlin Entertainment's annual Black Friday Sale is back, with the opportunity to snap up some major savings on entrance to the UK’s top attractions. 

From 13 November to 10 December 2023 head online to and get 20% off the Merlin Annual Pass!

The Merlin Annual Pass is the smart way to enjoy Britain’s most famous attractions including South Bank icons like SEA LIFE London, London Eye, Shrek’s Adventure! London and The London Dungeon. With the Pass you’ll be able to access more than 20 top Merlin attractions across the UK, including world-famous theme parks such as Alton Towers, all for one annual price.

There are several different kinds of Pass that you can buy that allow for more days of access to the same attractions, starting from 200 days entry with the Discovery Pass to 364 days.

Having a Merlin Pass means you only need to visit a handful of attractions in the year before you start clocking up some major savings – and many passes also include free parking and food and drinks discounts too!

The Merlin Annual Pass Black Friday sale prices start from £79 per person, for the Discovery Pass (200 days entry a year), ranging up to £239 for the Platinum Pass (364 days access a year). Don’t delay, this brilliant 20% off deal is only available until midnight on 10 December 2023.

Find out more about the Merlin Pass and start planning a 2024 packed with adventures here.


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