South Bank London

Kids get free London Eye tickets for World Book Day!

04 th March 2024

The London Eye’s annual Eye ❤️ World Book Day promotion is back for 2024!.

This year from 7-10 March, in celebration of World Book Day the iconic London attraction will be providing complimentary tickets for kids aged 2-15 years old who arrive dressed in their best book-themed costumes, for every accompanying adult ticket (advanced booking essential).

Even better yet, in addition to allowing young booklovers to enjoy a thrilling Book Day fancy-dress party in the sky for free, as part of the World Book Day celebration the London Eye will be donating 10% of every ticket sold to the World Book Day fund.

How to claim your free child ticket for World Book Day

Book a World Book Day promotion adult ticket* in advance at the London Eye World Book Day booking page for a visit between 7 to 10 March.

Then, head to the London Eye ticket office in South Bank on the day with your adult ticket and your child in book-themed fancy dress or holding their favourite book. A member of the London Eye team will greet you, verify your child in fancy dress and verify your complimentary ticket.

* Note that Adult World Book Day tickets are limited and subject to availability. They can only be purchased at the World Book Day page on the London Eye website. Tickets purchased elsewhere on the London Eye website or in attraction will not be granted a free child's ticket.

Find out more and book here!


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